At LATRO, we’re rewriting the rules of the telecom industry, delivering innovative solutions that empower telecom operators, service providers, and national regulators in the ever-evolving landscape of progressive economies.
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OUR MISSION
We are on a mission to redefine the possibilities in telecommunications. Our core mission is to prevent fraud, assure revenues, and unleash the untapped potential hidden within your data. With unwavering passion and expertise, we're committed to partnering with you in this journey.

WHY CHOOSE LATRO?

LATRO is more than a service provider; we’re your trusted partner. We’re here to inspire, collaborate, and lead the way to success. Here’s why you should choose us:

Innovation

We’re pioneers in the field, pushing the boundaries of what’s possible in telecom solutions. Our patented technologies set new standards for performance and accuracy.

Collaboration

We embrace collaboration as the cornerstone of our approach. Working with LATRO is not only efficient but also enjoyable. Our adaptability and “can do” attitude ensure we tailor our solutions to your unique requirements.

Expertise

Our team consists of seasoned professionals who understand the telecom industry inside and out. We excel at showcasing the tangible benefits our solutions bring to your business.

Global Reach

With a strong regional footprint and international operations, we’re equipped to serve telecom providers in progressive economies across the world.

Customer Centricity

We prioritize building strong relationships with our clients, ensuring that we are always accessible, responsive, and ready to address their needs.

Results Driven

Our experienced team understands the telecom industry and excels at showcasing the tangible benefits our solutions bring.

CUSTOMER-CENTRIC FOCUS

At LATRO, customer satisfaction is our top priority.
We believe in building strong, lasting relationships with our clients. Our team is always accessible, responsive, and ready to address your needs. We understand that your business is unique, and our solutions are customized to ensure your success.

Our Vision for the Future

While our experience spans over a decade, our vision remains forward-focused. We understand that the telecom industry is dynamic and ever-changing. We equip you with the technology and guidance you need to thrive in this evolving landscape.

Join the ranks of leading telecom providers who have chosen LATRO as their strategic partner. Together, we’ll unlock the full potential of your telecommunications business, safeguard your networks, ensure revenue integrity, and take your operations to new heights.

At LATRO, we don’t just provide solutions; we redefine what’s possible in progressive telecom.

OUR VALUES

Simplifying the Complex
through Innovation:

Our company is dedicated to transforming the intricate into the intuitive. We believe that the most profound innovations arise from the simplification of complex systems and processes. Through cutting-edge technology and creative problem-solving, we strive to make the complicated accessible, enabling our customers to focus on what truly matters without being overwhelmed by unnecessary complexity.

Humble Confident
Ownership of Execution:

We take pride in executing our tasks with both humility and confidence. Recognizing that every member of our team is integral to our success, we carry out our responsibilities with a sense of ownership, ensuring that every project is completed to the highest standard. Our approach combines the humility to learn and improve with the confidence to take decisive action.

Perseverance in the Presence
of Adversity:

We hold the value of resilience at the core of our operations. Obstacles and challenges are inevitable, but our commitment to persevere through tough times defines us. We approach every difficulty with a steadfast determination to succeed, ensuring that we deliver unwavering quality and service to our clients, regardless of the circumstances.

Client-Minded
Energy:

Our clients’ interests energize our strategies and day-to-day actions. We approach our work with a dynamic, client-first mindset, ensuring that we are always aligned with their needs and goals. This energetic focus on client satisfaction drives us to deliver exceptional service and build lasting relationships.

Thriving in a Multicultural
Global Marketplace:

In the diverse tapestry of the global market, we excel by embracing and celebrating multiculturalism. Our company thrives on the rich perspectives and varied experiences that a global workforce brings. We leverage this diversity to foster innovation, understanding, and connectivity with markets and communities around the world.

MANAGEMENT TEAM

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Don Reinhart
Co-Founder & CEO
Donald Reinhart is a Co-Founder and the CEO of LATRO. Don has more than 25 years of experience working with leading telecom vendors and mobile operators around the world. He has been extensively involved in designing some of the innovative LATRO solutions in the RAFM space with hands-on experience in implementing them across the Asian, African, and Middle Eastern markets. Based in LATRO’s Dubai, UAE office, Don leads business strategy development and execution, providing executive oversight for the company’s senior management team. He holds BS in Physics and MBA in Finance degrees from Bucknell University and Johns Hopkins University, respectively. Before co-founding LATRO, Don was employed at Tektronix, a global leader in electronic and communications test solutions.
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Steve Schumacher
Chief Operating Officer
A distinguished graduate with a Bachelor of Science in Entrepreneurship from Grove City College, he has been a driving force within LATRO for over twelve years. Steve's journey with the company has seen him grow from Director of Operations to Vice President, and now to his current executive role, where he oversees strategic growth and operational excellence. With a rich background in telecommunications, Steve has consistently played a key role in LATRO's operational strategies and success. His comprehensive understanding of the industry and dedication to customer satisfaction make him an invaluable asset in his new capacity as COO. Under his leadership, LATRO is set to continue its trajectory as a leader in providing innovative solutions to combat telecommunications fraud and revenue leakage.
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Ihab Al-Shayeb
VP Technology
Ihab Al-Shayeb is the VP of Technology at LATRO with over 20 years of experience in the telecom industry. Throughout his career, Ihab held key positions in MNOs, MVNOs and solution providers. This unique journey provided him with a deep understanding of the telecommunication field. His career started at the core network, then moved into BSS domain, and then into Revenue Assurance and Fraud management. Therefore, Ihab can provide a holistic view of the challenges and solutions. His insights and guidance are always appreciated by LATRO’s customers and the team. Ihab’s impressive background and deep understanding of the industry make him a sought-after speaker for telecom events. He is passionate about sharing his insights on the latest advancements and trends in the industry and has delivered keynote speeches and participated in panel discussions at various telecom conferences.
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Mohammed J. Badry
VP Services
Jaffar currently serves as the Vice President of Services at LATRO Services, a role he has held since January 2020. His nearly ten-year tenure at New Elite in Dubai as the GM of Business Assurance has seen him lead initiatives to streamline operations and safeguard revenues in the fast-paced telecommunications sector. His expertise was also honed through his impactful work with the GSMA Africa Fraud Forum, where he was pivotal in developing strategies to combat telecom fraud across the continent.

In his earlier roles, Jaffar has left a notable mark on the industry, particularly at MTN Afghanistan as Head of Revenue Assurance and Fraud Management, where he significantly improved operational frameworks and reduced financial risks. His contributions to KPMG UAE and IBM KSA as a consultant and Subject Matter Expert, respectively, have showcased his proficiency in creating robust revenue assurance models and fraud management policies. Jaffar's breadth of experience across various markets and technical functions has made him an invaluable asset to LATRO's continued growth and service excellence.
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Steph van Dalen
Director Employee Experience
Steph has been with LATRO since 2018 and currently leads the Employee Experience team, championing a work environment and culture that continues to attract, develop and retain top talent. Her role is the culmination of a comprehensive career within LATRO, including positions in business operations admin support, events, marketing and corporate communications, and human resources.

Her multifaceted experience across various industries in both the U.S. and internationally, along with her educational background and continual growth mindset, has positioned her well to develop and continue maturing LATRO’s employee experience framework as our diverse global team grows.
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Jacob Howell
Director Strategy
Jacob stands as the Director of Corporate Strategy at LATRO, having joined the team in September 2023. In this role, he oversees corporate strategy and marketing from Denver, Colorado. Jacob brings a wealth of knowledge and leadership experience to LATRO, having served as Board Secretary for the Communications Fraud Control Association (CFCA) for over 17 years. His expertise in fraud detection and commitment to telecommunications fraud control through education has made significant contributions to the industry.

Jacob's strategic impact is also evident from his previous role as Associate Vice President at Subex, where he led presales and business development in the Americas. His efforts supported the launch of a cloud-native, AI/ML analytics platform, and drove a substantial increase in the sales pipeline. Prior to that, as Global Director at TEOCO, he was instrumental in generating revenue growth, implementing robotic process automation, and leading a global team that integrated machine learning into products — achievements that garnered him an industry innovation award and a nomination for Employee of the Year. Jacob's extensive background also includes transformative roles at companies like Disney Mobile and CenturyLink, where he created systems that significantly reduced operational costs and fraud losses. His consistent excellence in operations management and strategic project leadership is reflected in multiple recognitions, including CEO's Employee of the Year awards.
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David Petrikat
VP Marketing
David's appointment as Vice President of Marketing at LATRO in December 2023 marks the latest adventure in a distinguished career in B2B technology companies. His strategic vision and dynamic leadership have consistently delivered compelling value propositions, streamlined complexity, and invigorated brand engagement across the sector. His recent stint as Interim CMO at Grillido GmbH in Munich saw David expertly adapt agile B2C marketing tactics to the B2B landscape, showcasing his adaptability and breadth of marketing expertise.

Previously at relayr - a Munich Re company, David excelled as the Senior Vice President of Marketing & Portfolio, propelling an IIoT leader to an internationally acknowledged exit. His transformative work as Marketing Manager DACH at Taulia - a SAP company - reshaped business partnerships with cutting-edge financial solutions, fortifying trade relationships with some of the world’s most renowned brands. David's strategic acumen was further evidenced during his time at Damovo, where he orchestrated comprehensive marketing strategies throughout Europe. This wealth of experience is poised to drive LATRO's marketing strategy forward with innovation and impact.

ADVISORY BOARD

Don Reinhart, Co-Founder & Chief Executive Officer

Donald Reinhart is a Co-Founder and the CEO of LATRO. Don has more than 25 years of experience working with leading telecom vendors and mobile operators around the world. He has been extensively involved in designing some of the innovative LATRO solutions in the RAFM space with hands-on experience in implementing them across the Asian, African, and Middle Eastern markets. Based in LATRO’s Dubai, UAE office, Don leads business strategy development and execution, providing executive oversight for the company’s senior management team. He holds BS in Physics and MBA in Finance degrees from Bucknell University and Johns Hopkins University, respectively. Before co-founding LATRO, Don was employed at Tektronix, a global leader in electronic and communications test solutions.

William K. “Bill” Hite Corporate & Senior Finance Advisor

Bill is the Founder and CEO of HSA Global, a specialty advisory firm focused on enabling worldwide growth for companies expanding across multi-national markets. Bill is based in Germany and has lived and worked in Europe and the USA with experience in the Middle East and Asia. He has held multiple Financial Executive positions in early stage and pre- and post-IPO companies. He provides CFO advisory support to the LATRO Executive Team and oversees the company’s financial, accounting, and tax strategies, reporting, and practices. In addition to his advisory support, Bill and his team manage the back-office functions for LATRO’ consolidated group of global subsidiaries.

Emory Ware Corporate & Executive Advisor

Emory Ware has served as an executive advisor and corporate finance advisor to LATRO since 2018. Emory has more than 35 years in the finance and banking industry. He served in executive-level positions among three major regional banks in the United States, most recently as the Regional President of Park Sterling Bank, supporting its 2017 merger with South State Bank, a publicly-traded bank based in South Carolina. In addition, Emory led the successful investment and transformation of Texaco oil distributor, F. Gregorie and Son, supporting the company’s three-year hypergrowth performance from $3M to $65M. As a member of the Executive Advisory Team, Emory provides strategic inputs to LATRO’s senior management team, corporate finance strategy, and business operations.

Michael Hancock is a practicing corporate attorney with more than 30 years of experience within the international technology and telecom sector. Michael served as General Counsel for Ooredoo Group based in Qatar for 10 years, supporting the regional telecom conglomerate’s expansion in the Gulf, Africa, and Asia. Most recently, he spent two years working with Google’s Alphabet subsidiary, Loon, supporting innovative 4G connectivity to the African continent. Michael has been providing legal counsel and support to LATRO since 2021 and joined the company’s Executive Advisory Team in the same year. Michael advises LATRO’s senior leadership team on corporate strategy with a focus on legal matters.

A CAREER WITH PURPOSE

Here at LATRO, our vision is to protect incomes in progressive economies through advanced technology. We believe helping our customers safeguard their bottom lines powers investment and fuels job sustainment and growth in the markets we serve.

When our customers achieve real financial gains as a result of partnering with us, they can reinvest, helping close the communications and information gap for the unconnected. This energizes us and we are glad you are considering a career with us!

Join Us!

We couldn’t do what we do without our diverse, talented team of professionals speaking more than a dozen languages and helping us deliver our solutions in more than fifty international markets.  Every day, they demonstrate grit and passion. Our seasoned technical and business industry experts are energized by collaborating to ensure the financial health of our customers in progressive economies and driving innovation to solve their complex business problems.

We value and place high importance on our team members’ ability to simplify the complex through innovation, persevere in the presence of adversity, and own their responsibilities with humility and confidence. Because we operate in a global space, possessing client-minded energy and thriving in a multicultural global marketplace is key for our team. These core values embody who we are as a team and drive our success, woven into everything we do –  including our internal processes, such as our performance management framework. We are excited you are considering a career with us!